Helix Group
Full-stack web presence for India's integrated real estate delivery powerhouse
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Design System & Results
Background
#0A192F
Surface
#112240
Deep Indigo
#312A53
Accent
#02ACF7
Accent Dark
#0284C7
Text
#E6F1FF
Muted
#475569
Outfit
Primary
Inter
Secondary
Typography
Outfit handles all display and heading copy — its geometric character reads as modern and decisive, reinforcing Helix's positioning as an execution-first firm. Inter carries body and UI text for its neutral legibility at small sizes, ensuring dense specification content stays scannable across screen sizes.
Real Estate / B2B Consulting
Key Components Built
Overview
The Challenge
Helix Group operated four distinct service verticals — Infrastructure, Helix 360, LaborPro, and Aabha & Dhwani — each with its own audience, but their online presence was fragmented across outdated microsites that failed to convey the scale and sophistication of the operation. In the competitive Hyderabad real estate market, they were invisible to the developers, contractors, and project owners searching online.
Our Solution
We designed and built a unified, dark-premium web presence that consolidates all four verticals under one design language while giving each its own narrative depth. A deep navy/cyan palette, Three.js 3D visuals, and Swiper-powered galleries position Helix as technically rigorous and commercially trustworthy — a deliberate departure from the light/corporate default of regional competitors.
The Approach
The site was architected around Helix Group's four distinct service verticals — Infrastructure, Helix 360, LaborPro, and Aabha & Dhwani — each requiring its own narrative but unified under a single design language. We led with a deep navy/cyan palette and a dual-font system (Outfit for authority-driven headings, Inter for legibility) to position Helix as both technically rigorous and commercially trustworthy. Performance and discoverability were first-class concerns: Vite's manual chunk splitting isolates heavy dependencies (Three.js, Swiper), a post-build static meta injection script ensures rich-result SEO, and every route ships with structured data schemas covering Organization, BreadcrumbList, and page-specific types.
Process
How we got here
Discovery & Audit
We mapped Helix Group's four business units and their distinct audiences — developers, contractors, project owners, and end-buyers — to identify content hierarchy and conversion goals per service page. A competitive audit of regional real estate consultancies shaped the decision to go dark-and-premium rather than the industry-default light/corporate aesthetic, differentiating Helix immediately in the Hyderabad market.
Design System & Brand Language
We established the full design token set in CSS custom properties: a deep navy primary, confident cyan accent, and off-white text palette that projects credibility without sterility. The Outfit/Inter type pairing and a structured spacing and shadow scale were locked in early, ensuring every surface from metric banners to service cards maintained visual cohesion across seven distinct page types.
Component Build & Integration
React components were built per-feature with co-located CSS modules, keeping the bundle clean and maintainable. Three.js was integrated for a 3D visual layer, Swiper powered the hero carousel and project gallery, and a custom post-build script injected static meta tags for Vercel's SSR-light deployment. The Google APIs–backed contact form with reCAPTCHA v3 completed the lead-capture loop.
Launch & SEO Optimization
Pre-launch, manual chunk splitting (vendor / three.js / swiper) was tuned in Vite to keep initial load lean, and Sharp-powered image optimization was applied to all hero and project assets. Each route ships with full structured data — Organization, BreadcrumbList, and page-level schemas — targeting rich results in Google Search for Hyderabad real estate queries. The site was deployed to Vercel with preview environments for iterative QA.
Gallery
Hero — Three.js 3D layer with Swiper carousel showcasing flagship projects
Services — Four verticals unified under one glassmorphic card system
Mobile — Full responsive with touch-optimized navigation and carousels
Client Name
Role, Helix Group
9Labs understood our complex multi-vertical business and translated it into a cohesive digital presence that commands authority. The dark-premium aesthetic immediately set us apart from every competitor in the Hyderabad market.
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