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Selected Work

Webuildbrands
thatconvert.

Design systems, engineering, and measurable outcomes. Each project shown in full — palette, process, and proof.

E-Commerce / DTC · 2025

T-Mash Foods

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I used to spend two hours a day matching Zelle screenshots to DM orders. Now payments verify in one click and customers get instant confirmation emails — I j...

Tomilola Ashiru

Founder, T-Mash Foods

T-Mash Foods website
T-Mash Foods
Aa

Playfair Display

Primary

Aa

Inter

Secondary

Process

01Discovery & Audit
02Design System & Prototyping
03Full-Stack Engineering
04Admin Tools & Launch
T-Mash Foods

E-Commerce / DTC

The Approach

React 19 + Vite + Tailwind CSS 4 on Vercel with a Firebase serverless backend. CSS keyframe animations for product reveals, Zustand for persistent cart state, and server-side pr...

Typography

Playfair Display at tight -0.04em tracking anchors hero and section headings, scaling responsively from 3rem to 6rem. Inter handles all UI and body text at weights 300–700, ensuring legibility across the admin dashboard and storefront alike.

Full WebsiteDesign SystemCMSAnalyticsMotion DesignSEOProduct Showcase CardsAdmin Stat Dashboard Cards

Background

#FCFBF8

Surface

#F5F3EC

Primary

#2D4A2D

Accent

#E6C326

On Surface

#0F1A0F

Muted

#75746C

Real Estate / B2B Consulting · 2024

Helix Group

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9Labs understood our complex multi-vertical business and translated it into a cohesive digital presence that commands authority. The dark-premium aesthetic i...

Client Name

Role, Helix Group

Helix Group website
Helix Group
Aa

Outfit

Primary

Aa

Inter

Secondary

Process

01Discovery & Audit
02Design System & Brand Language
03Component Build & Integration
04Launch & SEO Optimization
Helix Group

Real Estate / B2B Consulting

The Approach

The site was architected around Helix Group's four distinct service verticals — Infrastructure, Helix 360, LaborPro, and Aabha & Dhwani — each requiring its own narrative but un...

Typography

Outfit handles all display and heading copy — its geometric character reads as modern and decisive, reinforcing Helix's positioning as an execution-first firm. Inter carries body and UI text for its neutral legibility at small sizes, ensuring dense specification content stays scannable across screen sizes.

Brand IdentityWeb DesignFrontend DevelopmentTechnical SEOMotion DesignHero Swiper CarouselAuthority Metrics Banner

Background

#0A192F

Surface

#112240

Deep Indigo

#312A53

Accent

#02ACF7

Accent Dark

#0284C7

Text

#E6F1FF

Muted

#475569

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